56 pages • 1 hour read
Jonah BergerContagious: Why Things Catch On
Nonfiction | Book | Adult | Published in 2013A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Before You Read
Super Short Summary
In Contagious: Why Things Catch On, Jonah Berger explores the science behind why certain products and ideas become popular. He identifies key principles like social currency, triggers, emotion, public visibility, practical value, and storytelling, which drive people to share and adopt new trends. Berger provides evidence and real-world examples to illustrate these concepts.
Reviews & Readership
Review Roundup
In Contagious: Why Things Catch On, Jonah Berger explores the science behind why certain ideas and products go viral. Reviews praise its insightful, research-backed analysis and practical applications for marketing and social influence. Critics note some repetitive content and basic concepts. However, it's considered a valuable resource for marketers and entrepreneurs.
Who Should Read Contagious?
A reader interested in Contagious: Why Things Catch On by Jonah Berger likely enjoys uncovering the science behind social trends, word-of-mouth dynamics, and viral marketing. Fans of Malcolm Gladwell's The Tipping Point or Chip Heath and Dan Heath's Made to Stick will find similar insights compelling.
RecommendedReading Age
18+yearsBook Details
Business / Economics
Psychology
Self Help
Natural World: Appearance & Reality
Values/Ideas: Science & Technology
Values/Ideas: Win & Lose